Hasselblad H4D-40 Stainless Steel medium format camera: limited to 100 units, priced at €13,990

Wondering just how large a premium that Ferrari badge was adding to Hasselblad's Ferrari-branded H4D? Oh, around €7,500 (if not more). Hot on the heels of the aforesaid announcement, Hasselblad has just revealed yet another variant of the famed H4D-40, with the Stainless Steel edition offering a classy, classic
motif and another limited run item for collectors to snatch up. Only 100 of these will be produced, with each one selling for €13,990 ($18,497) sans lens or €14,990 ($19,809) with the HC 2.8/80 mm. If this guy's more "within reach" than the Italian-inspired alternative, hit up your local dealer as soon as humanly possible... or just before your 100 closest friends, anyway.

Hasselblad