Hitachi says it is is working on a revolutionary brain-interface that allows users to control their TV and other electronics without the need to wave around zappers or click buttons.
According to a report by the Associated Press, the technology works by analysing changes in blood flow within the brain.
The key is a new technology called Optical Topography, which bathes the brain in small amounts of infared light, allowing changes in blood flow to be mapped. A user dons headware which links to a mapping device via optical cables.
The trick to controlling objects via brain power is apparently is to unlock the frontal cortex, which can be done through the simple expedient of singing a song or solving a maths problem.
Hitachi has already demonstrated a version of the device which allowed a small train set to be controlled by thought. More sophisticated applications are in development. Leisure, medical and automotive industries could all benefit hugely if and when such tech is commercialised.
Variations on the theme of thought control have been around for a number of years, but Hitachi's approach in uniquely non-invasive. 'It's also entertaining,' says Hitachi.
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